Someone lands on your site at eleven at night with a question you have answered four hundred times. Nobody is awake. They leave.
That is the whole problem. Not that the answer is hard — that nobody is there to give it.
Chattering is a support agent you embed on your site. It reads your own pages and help centre, answers in your words, and hands the hard ones to a person.
This is a real workspace. Larkspur Home, a small bedding brand, on an ordinary Tuesday.
Fifty conversations in a fortnight here, and the customer got an answer in about a minute every time — most of them without anyone at the company ever knowing it happened.